Archive for November, 2012

New FF logo; new front-end to follow

Wednesday, November 28th, 2012

Behold! Forex Factory has a new logo! :)

We stuck to our roots with a factory shape, but the new logo bears precision and meaningfulness that better represent Forex Factory’s ideals and design approach.

The old logo served us well. It was a simple logo, proudly guarding over the site for almost nine years. In 2005, its shape was used as an icon to convey the expected market impact of calendar events ( ) — a pioneering feature that would later become ubiquitous in the financial world.

In 2011, the logo mark was again used to communicate market impact in an innovative way — this time signifying the actual impact of breaking news stories. Through the years, after serving millions upon millions of traders, our old logo became one of the most recognizable forex-related shapes in the world.

Goodbye ole’ buddy!

The new logo is the first step in a larger design initiative. We’re currently working on a new front-end for the site that will change the way you see FF. Here’s a preview:

You won’t have to worry about re-learning Forex Factory, as the new design will leave the site’s functionality and layout virtually unchanged. The only difference will be that the site looks better, loads faster, and will be more compatible across devices.

And thus begins a new chapter in Forex Factory’s evolution. :)


Posted by Sidney, Forex Factory Director of Marketing